Practice real situations.
Not scripts
Focus on the high-stakes scenarios that affect revenue and customer satisfaction.
Stop wasting time, money and leads. Save salaries, lead costs, and management time by getting your reps trained 20X Faster.
Rep Lab turns your reps into experts by creating scenarios where reps can hone product and company knowledge.
Watch your reps visibly improve with our AI coach and scorecards that show you how they are improving over time.
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Replab is the most entertaining sales technology I have explored. Battle AI Buyer Bots to book that future opportunity! If you have not played with the demo would strongly recommend role playing. The Cold Calling webinar tomorrow with James will be epic!
Marcus
The moment I saw the Manager Dashboard analytics, I was sold. I can instantly pinpoint if price objection handling is weak in Atlanta versus Dallas. It's the only way to truly scale a coaching culture.
Elijah
I used to get nervous when homeowners brought up their insurance claim number. Now? I jump into the 'Insurance Nightmare' scenario five minutes before my appointment. I’m sharp, confident, and ready for whatever comes. It’s my secret weapon.
Sienna
We cut our new hire time-to-quota by 20 days using RepLab. The speed and volume of practice is unparalleled. It's the only platform that makes high-volume training feel personal and instantly rewarding. Massive ROI potential here!
Lila
This isn't just about sales; it's about service excellence. Our CSRs use RepLab to handle de-escalation scenarios. We’ve seen a measurable dip in negative reviews because our team is now totally unflappable on high-stakes calls. Fantastic compliance tool!
Aiden
I finally have data to back up my coaching! I can tell a rep, 'Go work on your financing pitch, your RepLab score is weak here,' and they know exactly what to do. It brings immediate focus and accountability. Best tool purchase this year.
Brooklyn
Forget generic AI. The fact that RepLab's AI is trained on home service objections makes all the difference. When the bot argues about deductibles or material choices, it feels real. I walk into meetings 10x more prepared.
James
We needed a solution that guaranteed pitch consistency across our 12 branch locations. RepLab's Custom Scoring feature is a game-changer. We upload the official company scorecard, and the platform enforces it. Total standardization unlocked.
Robert
Stop wasting your sales meeting time on role-playing! Use that time for strategy and use RepLab for practice. It’s automated, instant, and the scoring is far more objective than any manager could be. It frees up my time massively.
Sam
Focus on the high-stakes scenarios that affect revenue and customer satisfaction.
Whether you’re fixing roofs, installing ACs, or closing solar deals, our AI roleplays train your team to handle every homeowner conversation with confidence.
Faster Training
Proficiency
More Sales Conversions Achieved
Lift in Upsell/Premium Options
Industry-Specific
Scenarios Pre-Built
"coaching is sharper now"
"Sales manager in every reps pocket"
"Helped our organization scale faster"





Our AI agents are specifically trained to speak like your homeowners creating hyper realistic role plays for your reps.

See how confident, clear, and persuasive you sounded — instantly.
Pinpoint the exact moments where your tone, response, or phrasing can improve.
Get three concrete lines or phrasing tweaks to try in your next call — powered by real call data.
" We know your company data and customer meeting details are sensitive. RepLab is built with enterprise security in mind, offering controls and privacy standards that meet the needs of the largest organizations. "







RepLab provides an always-on AI role-playing environment where your sales and service representatives practice high-stakes customer conversations. Managers use our platform to customize scenarios based on your company's actual scripts and compliance standards. Reps receive instant, data-driven feedback and scores from the AI coach, allowing them to rapidly improve performance without requiring constant manager oversight. The platform delivers centralized analytics to leadership, highlighting organizational skill gaps and tracking the team's progress over time.
Yes, absolutely. RepLab’s scoring mechanism is fully customizable to fit your organization's proprietary sales process and methodology. You can upload your existing sales scorecards and rubrics and map them to our platform. RepLab will then automatically grade reps on their adherence to your specific criteria, including mandatory disclosures, objection handling techniques, and script compliance. This ensures total consistency with your training standards.
Yes, customization is a core feature. You can easily build an unlimited number of scenarios from scratch, modify our vast library of pre-built home services templates, or even upload transcripts from real customer interactions. This allows you to rapidly create targeted training for new product launches, seasonal campaigns, or specific regional objections, ensuring your team is prepared for every unique conversation they encounter.
Yes, analytics and manager visibility are paramount. RepLab offers a comprehensive Manager Command Centerdashboard. You gain immediate access to centralized data on individual rep performance, skill proficiency scores, improvement trends, and completion rates. Crucially, you can identify systemic skill gaps across your entire organization (e.g., "75% of reps struggle with financing options") and use this data to drive targeted training and prove ROI.
Onboarding is designed for rapid, enterprise-wide deployment. Your team can be onboarded and using the platform within days, not weeks. The process includes:
Still have questions about enterprise deployment?
"Coaching is sharper now"
"Sales manager in every reps pocket"
"Helped our organization scale fast"