OGC Group
OGC Group, a leading national production home builder, faced a significant challenge in maintaining sales pitch consistency across dozens of communities. They relied on expensive, periodic video mystery shopping which created stress but provided only infrequent, non-actionable data.
They needed a smarter, continuous way to ensure every sales associate followed their proprietary sales model (e.g., the 4:2 Formula) on every interaction.
Sales Associates varied wildly in their application of the company's core sales model, leading to missed qualification opportunities and inconsistent buyer experiences across communities. The cost of traditional mystery shopping was unsustainable for continuous evaluation.
Key Pain Points:
OGC Group adopted the AI Roleplay Platform as their Continuous Sales Evaluation System. They mapped their exact 4:2 formula questions and compliance checkpoints into the custom scoring system. Reps practiced daily against AI buyer bots designed to test their adherence to the model.
How They Used It:
faster approvals
.svg)
higher closing rate
.svg)
shorter sales cycles
“RepLab is the future of sales training. We finally have daily, objective data on the 4:2 formula, eliminating the guesswork and the massive cost of video shops. Our qualified appointment rate has never been higher.”
Director of Field Operations, OGC Group
.svg)
Inconsistent sales talk and low claim approvals after storms.
Used AI-driven roleplays to simulate real hail claim calls.
faster training
more sales
more upsells
Technicians failed to sell high-margin maintenance contracts.
Standardized AI upsell pitch secured recurring revenue.
faster approvals
higher closing rate
shorter sales cycles
Price discounting destroyed margin on premium products.
Focused AI training mastered high-ticket value justification.
faster approvals
higher closing rate
shorter sales cycles
1K+ Trusted by Pros
Rep Labs AI role playing with our AI coach trains reps fast to scale your sales and service.
.svg)
